We invited the design community into our London studios to question the modern day relevance of Dieter Rams' 10 design principles, and to share their thoughts on his approach.
Celebrating a legend in design
Our exhibition paid homage to Dieter Rams, whose products for Braun inspired a generation. We held an informative and thought provoking conversation discussing how brands, products and services can still learn from his approach 40 years on.
You shared your design principles
Participation was a key feature of the night and we were delighted that so many of you were able to join us. Through sharing your thoughts and ideas we are able to learn and adopt new ways of thinking.
100+ hours of internal discussions
The PWW team spent over seven weeks discussing our internal processes to define our own design principles. These help shape the diverse projects that the studio delivers for our clients.
