The Event
Our Principles
Your Principles
Team Beagle

New Design Principles

The Event
Our Principles
Your Principles
Team Beagle
DESIGN PRINCIPLES.gif
Inspiring the design community

Inspiring the design community

We invited the design community into our London studios to question the modern day relevance of Dieter Rams' 10 design principles, and to share their thoughts on his approach.

Celebrating a legend in design

Celebrating a legend in design

Our exhibition paid homage to Dieter Rams, whose products for Braun inspired a generation. We held an informative and thought provoking conversation discussing how brands, products and services can still learn from his approach 40 years on.

You shared your design principles

You shared your design principles

Participation was a key feature of the night and we were delighted that so many of you were able to join us. Through sharing your thoughts and ideas we are able to learn and adopt new ways of thinking.

 

100+ hours of internal discussions

100+ hours of internal discussions

The PWW team spent over seven weeks discussing our internal processes to define our own design principles. These help shape the diverse projects that the studio delivers for our clients. 

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